Inside the Nudge Unit: How small changes can make a big difference

Front Cover
Random House, Aug 27, 2015 - Psychology - 432 pages

With a foreword by Richard Thaler, winner of the Nobel Prize in Economics!

New Updated Edition, 2019.

Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.


What people are saying - Write a review

We haven't found any reviews in the usual places.


A short history of nudging
Changing the world a nudge at a time
Behavioural insights as a policy tool
to happier lives
Where next?

Other editions - View all

Common terms and phrases

About the author (2015)

Dr David Halpern is currently Chief Executive of the Behavioural Insights Team (BIT) and the UK's National Adviser on What Works. Prior to this, David was Chief Analyst in the Prime Minister’s Strategy Unit (2001–2007), and has held academic positions at the Universities of Cambridge, Oxford and Harvard.

The work of BIT has led to numerous changes in government policy – from different ways of spending and saving money, to changes in regulation and legislation – and above all, to remarkable results.

Bibliographic information