Lean Customer Development (Hardcover version): Building Products Your Customers Will BuyHow do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.
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Contents
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Other editions - View all
Lean Customer Development (Hardcover Version): Building Products Your ... Cindy Alvarez Limited preview - 2014 |
Lean Customer Development: Building Products Your Customers Will Buy Cindy Alvarez Limited preview - 2017 |
Lean Customer Development: Building Products Your Customers Will Buy Cindy Alvarez Limited preview - 2017 |
Common terms and phrases
answer assumptions Audience Building MVP behaviors business model Chapter Concierge confirmation bias Craigslist customer development interviews customer interviews Customer Saying customer support customer's demoware Design Issues Earlyvangelists Evernote existing customers experience Explain Facebook feedback feel Figure finding customers Five Interviews focus foot-in-the-door technique Functionality or Design going Google Google Analytics Healthagen hear Here’s Hotwire ideas Instant Messaging KISSmetrics landing page Lean Customer Development Lean Startup LinkedIn listen Microsoft milkshake Minimum Viable Product minutes Need Customer Development Ongoing Customer Development pain points Pre-Order MVP product development product managers Product MVP prospective customers Quora Rallying the Team response risk solution solve someone specific stop at minimum Storytelling Demo talking to customers tell There's things TripAdvisor trying two-sided market usability testing user research web analytics what’s Wizard of Oz Yammer you’re