Giants of Tourism
Richard W. Butler, Roslyn Russell
CABI, 2010 - Business & Economics - 306 pages
The development of tourism and its associated elements owes much to the efforts of individuals. Many of them left imprints on tourism, through their innovations, promotion or insight, that have continued long after they have departed the scene. This volume consists of essays by experts in their fields on individuals who have influenced tourism over many hundreds of years of travel: development of destinations, services and accommodation, creation of transportation links and attractions, tourist behaviour, innovations in the era of large scale tourism, and establishment of future trends. It is.
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Butlin’s Holiday Camps became an icon of British holidaymaking. Cheap air flight and affordable foreign package deals would eventually put paid to Butlin’s dream, but for over a generation he was king of the sandcastle.
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