Perception and Imaging: Photography--A Way of SeeingHow do you experience a photograph? What do you want a viewer to feel when they look at your image? Perception and Imaging explains how we see and what we don't see. Relevant psychological principles will help you predict your viewer's emotional reaction to your photographic images, giving you more power, control, and tools for communicating your desired message. Knowing how our minds work helps photographers, graphic designers, videographers, animators, and visual communicators both create and critique sophisticated works of visual art. Benefit from this insight in your work. Topics covered in this book: gestalt grouping, memory and association, space, time, color, contours, illusion and ambiguity, morphics, personality, subliminals, critiquing photographs, and rhetoric. |
Contents
1
Selection | 1 |
2
Gestalt Grouping | 25 |
3
Memory and Association | 69 |
4
Space Time and Color | 109 |
5
Contours | 161 |
6
Illusion and Ambiguity | 179 |
7
The Morphics | 199 |
8
Personality | 215 |
11
Rhetoric | 301 |
12 Black and White Photography by Thom Halls | 337 |
Additional Concepts | 351 |
Answers to Selected Exercises | 369 |
Ads from the Past | 373 |
Bibliography | 381 |
387 | |
Index to Quotes | 399 |
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Common terms and phrases
advertisement anamorphic Ansel Adams appear archetype artist awareness B8CW Barbara Morgan blue camera Carl Jung chroma closure color color temperature common contour concept conceptual photograph contrast create cyan defined dependent depth difficult E. H. Gombrich edge Edward Weston effect example experience face feeling field figure figure—ground film filter find first flowers Gestalt Gestalt laws green Henri Cartier-Bresson idea identified illusion influence John Suler light lines look luminance Maurits Escher meaning memory metaphor Mihai Nadin mind Minor White monitor Munsell negative space neutral object painter painting perceived perception person picture proximity psychological reality reflection relationship represent rhetoric Rudolf Arnheim seen as figure semiotic sense shape signifiers similar specific symbols symmetry synesthesia things tilted tree viewer vision visual elements visual field word yellow York Zakia