Uplift: The Bra in AmericaOver the years the bra has been stereotyped as an object of seduction, glamour, and even oppression. In Uplift: A History of the Bra in America Jane Farrell-Beck and Colleen Gau use this item of clothing to gauge the social history of women and to understand the business history of fashion. Viewing fashion as a means to entertainment, self-creation, and everyday art, the authors illuminate the effect the brassiere has had on women's lives--their style, health, and economic opportunity. Rich in examples from advertising, movies, and other areas of popular culture, Uplift moves beyond featherbones and fiberfill to provide a sense of the dynamic relationship of the bra to wider issues in society. |
Contents
Brassieres Win a Niche in Fashion II | 11 |
Breasts Lost and Found | 34 |
Brassieres Rise Stocks Fall | 58 |
Copyright | |
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advertising American women apparel April August awarded Bali bandeaux began Bien Jolie bodice brand bras brassiere companies brassiere makers brassiere manufacturers brassieres and corsets breast supporters bust buyers Cadolle catalog Chicago clothing comfort consumer corselettes Corset and Underwear cotton cups customers DeBevoise department store early fabrics factory Fancee Free fashion featured fiber Figure filed firms fitters fitting Formfit foundation garments Frederick's of Hollywood G. M. Poix Gossard Harper's Bazaar Harper's Bazar Hollywood Hollywood-Maxwell industry J. C. Penney January Journal Kapinas knitted Lastex late lingerie Lovable Mademoiselle magazines Maiden Form mastectomy maternity merchandise Model Munsingwear November nursing nylon October offered Ovida percent Peter Pan Playtex popular produced rayon retail rubber Sara Lee Sears shape siere silhouette skirts strapless straps styles Textile trade U.S. patent undergarments Underwear Review United uplift Vanity Fair Vassarette Victoria's Secret Vogue waist Warner woman Wonderbra workers worn York