Public Relations For DummiesProven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis |
Contents
Introduction | 1 |
PR What It Is How It Works 7 | 9 |
PR What It Is How It Works 7 | 10 |
Or Weak Ingredient | 20 |
XRaying the PR Process | 23 |
Hiring Professional PR Help | 37 |
Brainstorming and Thinking Creatively | 47 |
Formulating Ideas | 65 |
Going Public in Cyberspace Your Web Site | 213 |
Understanding the Three Cs of ESuccess | 220 |
Getting a Grip on New Technology Blogs Webcasting | 231 |
Webcasting | 244 |
Creating Buzz | 245 |
Generating More Exposure with Buzz Marketing | 253 |
Leveraging the Web and EMail for Maximum Buzz | 259 |
Staging Publicity Events | 263 |
Using PR Tactics | 73 |
Contest | 75 |
Putting the Wheels in Motion | 83 |
Putting together your newsletter | 91 |
Putting Your Message in Writing The Pres Release | 97 |
Writing and Placing Feature Articles | 107 |
Promoting Yourself through Public Speaking | 129 |
Preparing and Delivering Your Presentation | 135 |
Capturing Attendee Names for Your Prospect Database | 144 |
Choosing the Right Medium for Your | 145 |
Handling the Media | 159 |
Tuning In to Radio | 171 |
Getting PR on the Tube | 183 |
Getting More Ink Print Isnt Dead Yet | 197 |
Spotting and Seizing Opportunities | 273 |
Knowing What to Do in a PR Crisis | 279 |
Evaluating PR Results | 287 |
Evaluating PR Results Measuring by Advertising Equivalency 288 | 288 |
The Part of Tens | 297 |
The Ten Greatest PR Coups of All Time | 299 |
Ten Myths about PR Debunked | 307 |
Ten Reasons to Do PR | 313 |
Ten Things You Should Never Do in the Name of PR | 319 |
Ten Steps to Better PR Writing | 327 |
Recommended Resources | 337 |
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