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This book is a great help to go straight to the fundamentals of analyzing the profitability of a business. It does help with the straightforwardness of the writing and examples provided to assess one's business and its feasibility without the need for complex financial calculations.

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Planning to start my business in 2019 and I found this book super helpful after readeing half of this so far. It has given me a huge confidence boost that I can start my own. Really of great help in understanding profits, planning and stuff.

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Being an online entrepreneur this book helped me to have more realistic expectations concerning the sustainability and growth of my business. Highly recommended! Will buy next edition with more insightful tips!

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All reviews - 3