The Secrets to the Profitable Startup

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When starting a business or expanding an existing one, you may have asked yourself how to assess whether the business opportunity will be profitable or not, and how to make it more profitable at a faster pace.

You may have to make decisions about the business plan such as pricing, budgeting, as well as identifying the investments to be made.

At last, will it be a good decision to commit your money (or your investors’ money) into a business venture?

This book is written to help you like a quick and useful guide to analysing the profitability of any business venture.

It establishes a methodology centred on the break-even analysis to examine a business activity but also covers other aspects such as pricing, budgeting and investment appraisal.

A brief overview of its contents:

• Understanding costs, revenues and margins

• Testing the business feasibility 

• How to build a budget 

• Investment decisions - to invest or not to invest? 

As the book is written in a way that discusses the fundamentals straightaway, it may not be suitable for someone expecting to gain an in-depth knowledge of aspects related to business finance and accounting. Therefore, this is not an academic book in a strict sense. 

Despite using insights from both the authors’ business experience and proven academic research, it is written without adopting the formality and rigidity of academic writing. 

Its reduced size should fit the needs of speed and effectiveness that most business leaders nowadays require. 

We hope that the small investment of this purchase will turn into lots of profits for your business venture. 

We wish you all the best and all the luck!


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This book is a great help to go straight to the fundamentals of analyzing the profitability of a business. It does help with the straightforwardness of the writing and examples provided to assess one's business and its feasibility without the need for complex financial calculations.

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Planning to start my business in 2019 and I found this book super helpful after readeing half of this so far. It has given me a huge confidence boost that I can start my own. Really of great help in understanding profits, planning and stuff.


How to build a budget 33
Investment Decisions to invest or not to invest? 48

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About the author (2018)

Dr Nuno Arroteia holds a PhD in Management. He has extensive industry experience in managerial roles at multinational companies such as Arthur Andersen, Deloitte, UEFA, and Carglass. He is a serial Angel investor with a portfolio across a diverse range of sectors (ICT, creative industries, life sciences, industrial production). He has held teaching positions in the areas of management accounting and international business for undergraduate and postgraduate programs. His primary research interests are in international business, international entrepreneurship and entrepreneurial finance.

Dr Bibek Bhatta has done PhD in Finance from Strathclyde University, UK and MBA in Banking and Finance from Bangor University (UK). He has held teaching positions in the areas of accounting and finance for undergraduate and postgraduate programs in different universities. Prior to obtaining his doctorate, he has also worked in various commercial banks in emerging and developed markets for more than six years focusing on lending activities.

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