...1981 attempted to provide a succinct definition of the trade settled for not one sentence but two: "Public relations helps an organization and its publics adapt mutually to each other [sic]," and "Public relations is an organization's efforts to win the cooperation of groups of...

...of action to eam public understanding and acceptance." Public Relations Society of America (1999): "Public relations helps an organization and its publics adapt mutually to each other." Statement of Mexico, 1978, First World Assembly of Public Relations Associations (cited in...

...create goodwill between a client and the public. According to the Public Relations Society of America, "Public relations helps an organization and its publics adapt mutually to each other."1 Public relations began in the early 1900s, when people like Ivy Lee and Edward Bernays wrote...

...which will serve both the organization's and the public's interest. 1 The PRSA adopts the position that "public relations helps an organization and its publics adapt mutually to each other," arguing that the essential functions of research, planning, communications dialogue and evaluation...

...existence of multiple publics from which these organizations "must earn consent and support. . . . Public relations helps an organization and its publics adapt mutually to each other," notes the PRSA (2005a). In most cases, it also helps organizations and their publics discuss...

...Organisationen mit deren Bezugsgruppen in der Öffentlichkeit." (Deutsche Public Relations Gesellschaft, DPRG) 5 „Public relations helps an organization and its publics adapt mutually to each other." (Public Relations Society of America - PRSA) ' Public Relations, oder Öffentlichkeitsarbeit,...