Public Relations For Dummies

Front Cover
John Wiley & Sons, Mar 3, 2011 - Business & Economics - 384 pages
6 Reviews
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
 

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Review: Public Relations for Dummies

User Review  - Andrea James - Goodreads

I gave it three stars because it met the requirements of what one would expect from a dummies book published in 2006 on public relations but given the speed of change with technology, some of the ... Read full review

Review: Public Relations for Dummies

User Review  - Goodreads

I gave it three stars because it met the requirements of what one would expect from a dummies book published in 2006 on public relations but given the speed of change with technology, some of the ... Read full review

Contents

Introduction
1
PR What It Is How It Works
7
XRaying the PR Process
23
Hiring Professional PR Help
37
Brainstorming and Thinking Creatively 47 Chapter 4 Setting Up Your PR Department and Program
49
Formulating Ideas
65
Using PR Tactics
73
Putting the Wheels in Motion
83
Going Public in Cyberspace Your Web Site
213
Getting a Grip on New Technology Blogs Webcasting
231
Getting Hits from Buzz Marketing and Viral Marketing
247
Staging Publicity Events
263
Spotting and Seizing Opportunities
273
Knowing What to Do in a PR Crisis
279
Evaluating PR Results
287
The Part of Tens
297

Putting Your Message in Writing The Pres Release
97
Writing and Placing Feature Articles
107
Promoting Yourself through Public Speaking
129
Choosing the Right Medium for Your
145
Handling the Media
159
Tuning In to Radio
171
Getting PR on the Tube
183
Getting More Ink Print Isnt Dead Yet
197
The Ten Greatest PR Coups of All Time
299
Ten Myths about PR Debunked
307
Ten Reasons to Do PR
313
Ten Things You Should Never Do in the Name of PR
319
Ten Steps to Better PR Writing
327
Recommended Resources
337
Index
343
Copyright

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About the author (2011)

Eric Yaverbaum, best-selling author and managing partner of LIME public relations + promotions, has more than 20 years' experience and clients such as IKEA, TCBY, and Progressive Insurance. Bob Bly and Ilise Benun are both New York communications professionals.

Bibliographic information