British Car Advertising of the 1960sDuring the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included. |
Contents
| 1 | |
Engines of an Industry | 31 |
Aspiration and Escape | 153 |
Between pages 276 and 277 are 8 color plates | 277 |
Britain Embraces the World | 277 |
Conclusion | 309 |
Appendix 1 Year Letter Suffixes of Car Number License Plates | 321 |
Appendix 2 United Kingdom Purchase Tax Rates for FourWheeled Passenger Cars | 322 |
Appendix 6 Imports of Cars from Selected Countries 19581973 | 326 |
Appendix 7 Exports of Cars to Selected Markets 19581970 | 327 |
Appendix 8 Leading Automotive Advertisers JanuaryMay 1968 | 328 |
Appendix 9 Division of Advertising Expenditure by Media Category JanuaryMay 1968 | 329 |
Appendix 10 Car Manufacturers and Importers Advertising Agencies 19581970 | 330 |
Appendix 11 Contemporary Estimates of Advertising Expenditures by Marque and Model | 337 |
Appendix 12 Ages and Incomes of Owners of New Fords in 1963 | 357 |
Notes | 359 |
Appendix 3 The Value of the Pound 19581970 Compared with Its Value in 2001 | 323 |
Exchange Rates 19581970 | 324 |
Appendix 5 UK Car Production Registrations Exports and Imports 19581970 | 325 |
| 381 | |
| 401 | |
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Common terms and phrases
3-Litre A-Z of Cars adver announced appeared April Aston Martin Austin Autocar Bentley Britain British car British Leyland built buyers Capri car’s Chrysler Citroën Classic and Sports Classic Cars colour Consul copy copywriter Cortina cost coupe Cresta Daimler Dauphine di›erent disc brakes drive e›ect early engine estate car Ford Ford Consul Ford’s front Gilbern grille headline Hillman Humber Jaguar January Jensen Jon Pressnell known TV Lancia litre London looked luxury marque marque and dealer Mini Morris Morris Minor Motor Trader motorists o›ered October owner photographs Pinin Farina production Rapier rear Reliant Renault Riley road test Rolls-Royce Rootes Group Rover saloon seats Series Singer Small Car sold Sports Car Standard steering style Sunbeam Sunbeam Rapier Super Minx Super Snipe suspension Thoroughbred & Classic Triumph Herald Vanden Plas Vauxhall Vauxhall Victor Velox vertising Victor Volkswagen wheel Wolseley Zephyr Zodiac