Gonzo Marketing: Winning Through Worst Practices

Front Cover
Hardie Grant Books, 2001 - Business & Economics - 243 pages
Imprint. Laced with Lock's wit and rollicking point of view, this text offers a model that will enable corporations to form relationships with micro-markets that are emerging on the Web. This model offers a different perspective on the future of markets and marketing.

Other editions - View all

Bibliographic information