Understanding Social Networks: Theories, Concepts, and Findings
Despite the swift spread of social network concepts and their applications and the rising use of network analysis in social science, there is no book that provides a thorough general introduction for the serious reader. Understanding Social Networks fills that gap by explaining the big ideas that underlie the social network phenomenon. Written for those interested in this fast moving area but who are not mathematically inclined, it covers fundamental concepts, then discusses networks and their core themes in increasing order of complexity. Kadushin demystifies the concepts, theories, and findings developed by network experts. He selects material that serves as basic building blocks and examples of best practices that will allow the reader to understand and evaluate new developments as they emerge. Understanding Social Networks will be useful to social scientists who encounter social network research in their reading, students new to the network field, as well as managers, marketers, and others who constantly encounter social networks in their work.
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Individual Members of Networks
Whole Social Networks
5 The Psychological Foundations of Social Networks
The Basic Building Blocks
7 Organizations and Networks
8 The Small World Circles and Communities
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actors adoption anomie attributes basic Belmont Report Boissevain Borgatti Burt chapter Claude Fischer cliques clusters cohesion concept connections cultural defined dense density developed diffusion disease dyads effect elite embedded epidemiology example external system Facebook figure findings formal friends graph graph theory hierarchy homophily idea important individuals influence innovation interaction interpersonal environment Jacob Moreno Kadushin karate karate club kinds lead leadership linked Matthew Effect motivation multiplexity names network analysis network field network research network theory nodes norms number of persons observed one’s opinion leaders opinion leadership organizational organizations overlap Podolny position power distribution problems rank relations relationships respondents rewiring role safety similar situation small groups small world social capital social circles social network analysis social networks social structure social support social system society sociogram status structural holes survey tend threshold tion tipping point triads trust values whole networks