Design Elements: A Graphic Style Manual

Front Cover
Rockport Publishers, Apr 1, 2007 - Design - 272 pages
The graphic design equivalent to Strunk & White's The Elements of Style

This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space.

Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.

This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

 

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Book review

User Review  - tlme - Overstock.com

Design Elements has information on the different design elements of graphic styles and has great examples though out the book. The one thing I disliked the most was that the font was gray on gray ... Read full review

LibraryThing Review

User Review  - Lakenvelder - LibraryThing

This is an great basic book on graphic design. It covers the basic rules and gives you clues of when it is okay to bend or break the rules depending on what design you are working on. It has a lot of samples which is great for the very visual individuals like me. Read full review

Contents

Chapter 1 Form and Space
31
Chapter 2 Color Fundamentals
81
Chapter 3 Choosing and Using Type
115
Chapter 4 The World of Image
165
Chapter 5 Putting it All Together
197
The Right Design Choices
247
Causin Some Trouble
249
Contributors
271
Acknowledgments
273
Copyright

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About the author (2007)

Timothy Samara is a New York City-based graphic designer and educator. His fifteen-year career, focused primarily on visual identity development, includes a diverse project history-from branding systems and user interfaces to books, animation, and architectural work. He is currently a member of the design faculty of the School of Visual Arts, Fashion Institute of Technology, Purchase College School of Art + Design, and New York University. He is the author of Making and Breaking the Grid, Typography Workbook, Publication Workbook, and Type Style Finder, all from Rockport Publishers. Tim lives in New York, NY.

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