Diffusion of InnovationsTraditions of research on diffusion; Culture, norms, and diffusion; The adoption process; Characteristics of the innovation; Adopter categories; Innovators as deviants: in step with a different drummer; Opinion leaders and the flow of ideas; The role of the change agent and the consequences of innovation; Predicting innovativeness; Toward a theory of the diffusion and adoption of innovations. |
Contents
Traditions of Research on Diffusion | 21 |
Culture Norms and Diffusion | 57 |
The Adoption Process | 76 |
Copyright | |
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Common terms and phrases
adop adopter categories adopter distributions adoption of innovations adoption period adoption process adoption stage Agricultural Experiment Station analysis average Ban in press Beal and Rogers behavior Bulletin cent change agents chapter characteristics concept cosmopolite Coughenour cultural Deviation diffusion of innovations diffusion research earlier adopters early majority economic ELIHU KATZ evaluation stage example farm ideas farm innovations Farm Practices farmers gammanyn hybrid corn hybrid seed hybrid seed corn ideal types important individual information sources inno innovativeness scores innovators and early investigation Iowa Katz laggards late majority later adopters Lionberger M.S. Thesis mass media measure medical sociology Menzel modern ness norms on innovativeness novations Ohio opinion leaders opinion leadership peers perceived personal influence prediction present rate of adoption relationship research studies respondents Rogers and Burdge Rural Sociology Ryan and Gross social status social system norms sociologists sociometric tion trial stage University.-RS utilized variables Wilkening Yir Yoront
References to this book
Job Creation and Destruction Steven J. Davis,John C. Haltiwanger,Scott Schuh No preview available - 1996 |