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Building Strong Brands
David A. Aaker
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Business & Economics
- 2010 -
380 pages
No preview available
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About this book
Building Strong Brands
David A. Aaker
-
Brand name products
- 2002 -
380 pages
No preview available
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About this book
Building Strong Brands
David A. Aaker
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Business & Economics
- 1996 -
410 pages
In Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now ...
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