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Encyclopedia of Major Marketing Campaigns, Volumes 1-2

Thomas Riggs - Advertising campaigns - 2000 - 2096 pages
Details on 500 U.S. marketing campaigns in the 20th century, each selected because of "its conceptual value or innovation ... the importance of the company or brand for which ...
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Encyclopedia of Major Marketing Campaigns, Volume 2

Thomas Riggs - Advertising campaigns - 2000 - 1992 pages
An annual publication that profiles important marketing campaigns of the 20th century.
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