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Books Books 1 - 6 of about 6 editions of Persuasive Technology: Using Computers to Change What We Think and Do.

Persuasive Technology: Using Computers to Change what We Think and Do

B. J. Fogg - Computers - 2003 - 283 pages
An overview of the study of "captology"--the study of computers as persuasive technologies--examines the integration of behavior altering techniques and information technology.
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Persuasive Technology: Using Computers to Change What We Think and Do

B.J. Fogg - Computers - 2002 - 312 pages
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B ...
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