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The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
John Gerzema
,
Edward Lebar
-
Business & Economics
- 2008 -
240 pages
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About this book
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
John Gerzema
,
Ed Lebar
-
Business & Economics
- 2008 -
282 pages
"The authors reveal their surprising findings from extensive academic research, featuring the discovery of energized differentiation, a quantifiable measure of a brand's motion ...
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