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Books Books 1 - 1 of about 1 related to The Cluetrain Manifesto: The End of Business as Usual.   

Gonzo Marketing: Winning Through Worst Practices

Christopher Locke - Business & Economics - 2002 - 256 pages
A bold new marketing approach emphasizes the in-your-face, guerilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized ...
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