White Space is Not Your Enemy: A Beginner's Guide to Communicating Visually Through Grahic, Web & Multimedia Design

Front Cover
Taylor & Francis, 2010 - Art - 273 pages
Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.

This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include:
* The basics of effective design that communicates its intended message
* Pre-design planning
* 13 Layout Sins to avoid
* Basic typography
* Working with color
* Storyboarding for video, Web, and presentions
* Information graphics
* Mini Art School--all the basics in one chapter
* Outputting your work

 

Contents

for research brainstorming
9
the workseverytime layout
21
13 amateur errors
31
the elements principles of design
43
when do i need one?
57
where to put your visuals type for impact
69
what you dont know can hurt you
85
choosing using color
111
maximum information in minimum space
153
planning visual storytelling
167
sometimes more is more
183
starring on the small screen
195
an overview of papers printing
219
now that you know enough to be dangerous thanks for stopping by
241
glossary
245
index
257

working with photos illustrations
131

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