White Space is Not Your Enemy: A Beginner's Guide to Communicating Visually Through Grahic, Web & Multimedia DesignDesigning a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web. This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include: * The basics of effective design that communicates its intended message * Pre-design planning * 13 Layout Sins to avoid * Basic typography * Working with color * Storyboarding for video, Web, and presentions * Information graphics * Mini Art School--all the basics in one chapter * Outputting your work |
Contents
for research brainstorming | 9 |
the workseverytime layout | 21 |
13 amateur errors | 31 |
the elements principles of design | 43 |
when do i need one? | 57 |
where to put your visuals type for impact | 69 |
what you dont know can hurt you | 85 |
choosing using color | 111 |
maximum information in minimum space | 153 |
planning visual storytelling | 167 |
sometimes more is more | 183 |
starring on the small screen | 195 |
an overview of papers printing | 219 |
now that you know enough to be dangerous thanks for stopping by | 241 |
glossary
| 245 |
257 | |
Other editions - View all
Common terms and phrases
additional animation appear audience background balance become body break bullets called chapter choose color columns communication consider contrast copy create document don’t effect elements example flow focal point fonts format frame give glyphs graphic graphic design green grid headline illustrations important inches infographics interesting keep kind layout lead letters light logo look margins match means movement moving multimedia negative space organization photographs picture piece planning position principle printer readability refers requires rules screen serif Service shape shot sketches story storyboard style sure things visual visual communication Web site