Design Evolution: Theory Into Practice : a Handbook of Basic Design Principles Applied in Contemporary Design

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Rockport Publishers, 2008 - Design - 272 pages
2 Reviews
Presents diverse, international, in-depth case studies.

While there are many books showcasing graphic design work, few present in-depth projects, exploring concept, designerĘs strategy, visual problem-solving, and specifics, illustrating the concrete use of design principles to achieve intended communication goals. As a result, readers are often left with only a surface understanding of how a project might have evolved or how the visual aspects of its design are brought together to convey its intended message.

The case studies in Design Evolution comprehensively demonstrate the real-world application of visual principles discussed in a more formal, educational context. Readers will understand how the principles for image, layout, type, and color explored in volume 1, Design Elements, work in combination, to execute the overall solutions showcased in this volume.

The depth and range of content presented in these case studies distinguishes this book from all others in the design showcase genre -- offering readers a chance to not only be inspired by the quality and innovation of showcased projects, but to understand how they were realized.

 

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I've been reading this in our University Library for months and as a Graphic Designer in practice this influences me a lot and it contributes a big part in my career.

Contents

Contributors
8
Harmonie Sempach
106
Honey Products Packaging
116
Political Action Campaign
122
Tartini Music Conservatory Identity
128
Memorial SloanKettering Cancer
134
Scheufelen Paper Promotional
140
Heidi Museum of Art Exhibition
148
Moonlight Cinema 2007 Identity
182
Zapp Visual Identity
188
Miss Invisible
194
Calumet Environmental Center
204
Shango Rum Liqueur Bottle Redesign
210
Sundance Film Festival 2007 Identity
218
Melbourne Design Festival 2006
226
Swansea Waterfront Museum
238

Toronto Film Studios Identity
160
Adobe Systems Design
170
Kohn pedersohn Fox Architects
176
Apparel Embroidery patterns
260
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About the author (2008)

Timothy Samara is a graphic designer and educator based in New York City, where he divides his time between consulting, writing, and teaching at the School of Visual Arts, Parsons School of Design, NYU, and Purchase College. He is the author of several books for Rockport Publishers, including Making and Breaking the Grid, Typography Workbook, Publication Design Workbook, Type Style Finder and Design Elements.

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