Design Evolution: Theory Into Practice : a Handbook of Basic Design Principles Applied in Contemporary DesignPresents diverse, international, in-depth case studies. While there are many books showcasing graphic design work, few present in-depth projects, exploring concept, designerAEs strategy, visual problem-solving, and specifics, illustrating the concrete use of design principles to achieve intended communication goals. As a result, readers are often left with only a surface understanding of how a project might have evolved or how the visual aspects of its design are brought together to convey its intended message. The case studies in Design Evolutioncomprehensively demonstrate the real-world application of visual principles discussed in a more formal, educational context. Readers will understand how the principles for image, layout, type, and color explored in volume 1, Design Elements, work in combination, to execute the overall solutions showcased in this volume. The depth and range of content presented in these case studies distinguishes this book from all others in the design showcase genre -- offering readers a chance to not only be inspired by the quality and innovation of showcased projects, but to understand how they were realized. |
Contents
Contributors | 8 |
Harmonie Sempach | 106 |
Political Action Campaign | 122 |
Tartini Music Conservatory Identity | 128 |
Sundance Film Festival 2007 Identity | 218 |
Melbourne Design Festival 2006 | 226 |
Swansea Waterfront Museum | 238 |
140 | 244 |
Apparel Embroidery Patterns | 260 |
Other editions - View all
Design Evolution: A Handbook of Basic Design Principles Applied in ... Tim Samara Limited preview - 2008 |
Common terms and phrases
abstract AMERICAN PLAYERS THEATRE areas Arqueológico de Murcia Ashton beeline honey bizer brand Brillo Brillo Brillo Brisbane Powerhouse Center CITY OF WODONGA client color combination complex composition concept contrast create Creative Director DESIGN EVOLUTION detail developed display dolor drawing Edison elements evoke exploration FELDKIRCH format Forsythe Company Giuseppe Tartini graphic grid HVAC iconic idea Identity DESIGN EVOLUTION illustration imagery layout letters line nelson line linear logo Lorem ipsum magazine cover ment messages MOONLIGHT CINEMA Museo Arqueológico navigation nelson line nelson PADTHAWAY palette Paone photographic Podravka poster present printed production Program Project Case Studies refinement relationships Remphrey sans serif says selected serif SHANGO shape sketches slab serif Sonnoli space spatial strategy strichpunkt structure style SUNDANCE FILM FESTIVAL symbolic Tartini texture tion TTTTT typeface typographic viewer Vorarlberg Website WODONGA zapp zapp zapp