Design Evolution: Theory Into Practice : a Handbook of Basic Design Principles Applied in Contemporary Design
Presents diverse, international, in-depth case studies.
While there are many books showcasing graphic design work, few present in-depth projects, exploring concept, designerĘs strategy, visual problem-solving, and specifics, illustrating the concrete use of design principles to achieve intended communication goals. As a result, readers are often left with only a surface understanding of how a project might have evolved or how the visual aspects of its design are brought together to convey its intended message.
The case studies in Design Evolution comprehensively demonstrate the real-world application of visual principles discussed in a more formal, educational context. Readers will understand how the principles for image, layout, type, and color explored in volume 1, Design Elements, work in combination, to execute the overall solutions showcased in this volume.
The depth and range of content presented in these case studies distinguishes this book from all others in the design showcase genre -- offering readers a chance to not only be inspired by the quality and innovation of showcased projects, but to understand how they were realized.
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I've been reading this in our University Library for months and as a Graphic Designer in practice this influences me a lot and it contributes a big part in my career.
Honey Products Packaging
Political Action Campaign
Tartini Music Conservatory Identity
Memorial SloanKettering Cancer
Scheufelen Paper Promotional
Heidi Museum of Art Exhibition
Moonlight Cinema 2007 Identity
Zapp Visual Identity
Calumet Environmental Center
Shango Rum Liqueur Bottle Redesign
Sundance Film Festival 2007 Identity
Melbourne Design Festival 2006
Swansea Waterfront Museum
Toronto Film Studios Identity
Adobe Systems Design
Kohn pedersohn Fox Architects
Apparel Embroidery patterns