Basics Design 01: Format

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AVA Publishing, 2005 - Design - 176 pages
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Basics Design: Format discusses the issue of physical dimension as a cornerstone of graphic design. Often overlooked due to its utilitarian nature, the size and shape of a product is nevertheless a key aspect of its eventual impact. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results, within all print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design. Format represents the physical point of contact with the user; affecting how we receive a design’s printed or online information. Basics Design: Format provides a detailed guide to its successful implementation for students and professionals alike.
 

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Contents

Introduction
5
How to get the most out of this book
7
The Book
9
The Magazine
41
The Poster
48
The Object
60
The Screen
98
The Brochure
106
Glossary
160
Conclusion
172
Acknowledgements
174
Contacts
176
Back Cover
178
Copyright

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About the author (2005)

Paul Harris is a journalist and teacher, and former Director of the Christian Meditation Centre in London.

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