Basics Design 04: Image
Images are used everywhere, from cinema posters to perfume packaging, they have the power to elicit a response and impart information. The ability to alter images is made far easier through technological advances. 'Basics Design - Image' looks at two distinct areas - what images mean and how we can create them. A primer in basic semiotics, 'Basics Design - Image' unravels the often-complicated terminology associated with image 'reading'. On a practical level, this volume introduces some of the many ways images are created; from reportage photography to illustration, computer generation to iconography and computer and print manipulation. This book aims to equip the contemporary designer with a series of tools and ideas. Inspirational examples from design agencies help support the 'basic' sections discussed and allow the reader to see the relevance of fundamental principles in practice.
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additive primaries altered Archigram Associates background bitmap brochure channels Client CMYK Collage colour halftone colour image colour information Colour space contains contrast convey creative cut-out cyan denotive different colour duotone image composed effect example opposite filter four-colour printing process Gavin Ambrose graphic elements green and blue greyscale halftone dots icons illustration Iris Associates JPEG juxtaposing Juxtaposition Kenzo knockout left to right Magazine Design magenta Malcolm McLaren manipulation Marks & Spencer means metonym montage objects overlaid overprint Pantone 806 pattern Pentagram Photograms photographic images Photomontage pictograms pixels Pointillism pointillistic poster process colours produced quadtones rayograph reportage photography reproduce Ron Mercer Sagmeister Inc Saturation screen angle Segura Inc Semiotics Sgraffito silhouette Silk screening simile solarisation special colour spot varnish Studio KA Image style subtractive primaries symbols Synecdoche technique tonal images tones tritones Trompe l’oeil Typogram viewer yellow and black