Basics Design 02: Layout

Front Cover
AVA Publishing, 2005 - Design - 176 pages
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"The second title in the Basics Design series Layout addresses the practical and aesthetic considerations of the job in hand such as where and how the content will be viewed, regardless of whether the final format is a magazine, website, television graphic or bottle of bubble bath. How the content will be used is also discussed. The use of a grid, for example, allows quick and accurate placement of items and ensures a consistent visual identity from page to page, or item to item across a range of products. This book will prove indispensable for anyone wanting to acquire a thorough knowledge of the building blocks of creative design." --AVA Publishing SA.
 

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Contents

Introduction
5
How to get the most out of this book
7
The Basics
10
The Grid
52
Elements on a Page
66
Form and Function
86
Layout in Use
108
Breaking the Rules
154
Glossary
159
Conclusion
171
Acknowledgements
173
Contacts
175
BACK COVER
176
Copyright

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About the author (2005)

Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Printing. He has written and designed several books on branding and packaging. Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

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