The Fundamentals of Fashion Design: Second Edition

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Bloomsbury Academic, Aug 30, 2012 - Design - 208 pages

The Fundamentals of Fashion Design (2nd edition) by Richard Sorger and Jenny Udale offers a fully illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea to realising it in 3D form.

New case studies featuring contemporary designers contextualise the ideas explored within the book and offer key insights into working - and succeeding - in the fashion industry.

A range of design exercises also helps readers to discover new techniques. This title inspires readers to succeed at what they are best at - designing clothes.

The book features interviews with: Alan Humphrey Bennett, Bally; Boudicca; Kristin Forss, Marni; Louise Grey; Richard Grey; John-Gabriel Harrison; Virginia James, Poetry and Wrap; Peter Jensen; Winni Lok, Calvin Klein; Michele Manz, 7 For All Mankind; Colin McNair, John Varvatos.

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About the author (2012)

Richard Sorger is a fashion designer with two labels, 'Richard Sorger' and 'RJS by Richard Sorger' that he has shown twice yearly at London Fashion Week and sells worldwide. Swarovski and the Victoria and Albert Museum, London, have both commissioned special pieces from him and the V&A recently acquired one of his dresses for its permanent collection. Richard is the final year design tutor for the BA (Hons) Fashion course at Middlesex University and has taught at various other institutions including Central Saint Martins and London College of Fashion.

Jenny Udale studied BA Fashion Textiles at the University of Brighton and MA Womenswear, with a focus on innovative printed textiles, at the Royal College of Art. Jenny successfully launched her own womenswear label after graduation. Currently a freelance printed textile designer, she sells mainly to the UK and US market. Jenny is interested in how craft can be fused with modern technology to produce innovative textiles. She has lectured in fashion and textiles at the University of Brighton, University of Middlesex and Kingston University, and is currently pathway leader for textiles at Ravensbourne. Jenny authored Textiles and Fashion for AVA publishing and contributes to magazines on fashion textiles. She is currently working on a contemporary Knitwear book.

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