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Thoughts & Opinions

Marco Ghezzi, Managing Director of Apogeo
"Google Books was like a technology and a marketing partner," says Ghezzi. "Technology in that it does what we couldn't do by searching inside the book. Marketing in that we can now reach new readers."

Paul Manning, Vice President, Book Sales for Springer
"Google Books is one of the easiest and best online marketing vehicles"

Dr. Matthias Wahls, Brill's Business Development Manager
"Digitising our entire backlist titles with Google has helped to bring our prestigious catalogue of academic titles onto the desktops of our target audiences. This initiative will continue to benefit our academic authors by disseminating information about their works to colleagues and beyond to the widest possible audience."

Eduardo Mirón, CEO of RIALP
"This is a fantastic – and free – marketing tool, and ensures that the company's books get the greatest amount of visibility possible"

Michel Valensi, Founder of Editions de l'Eclat
To the question "What book would you take to a desert island?" I would like to be able to answer: Google Books... because within the immense sea of information available online, Google Books is an island on which one is allowed to take a deep breath. With Google Books, one can get back to books, to their authors, to publishers who publish them, to the bookstores that sell them, to the library that lends them. This is both a step back and a leap forward into the future!

Michelin Travel Guides, Christian Delhaye, Worldwide Vice President
Michelin is making its travel guides available to as many people as possible. Thanks to Google Books, it has almost 300 travel guides in 4 languages (French, English, Spanish and Italian) that will be online in parallel with the print versions. For Michelin travel guides, Google Books makes the search and purchase experiences easier, both at a bookstore and online.

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