The long tail : why the future of business is selling less of more
Shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve.
1 electronic document (8 pages) : color illustrations, PDF file
9781775445074, 9781446409282, 1775445070, 1446409287
680282187
Archived by the National Library of New Zealand
Title from PDF cover (viewed on Nov. 9, 2010)
Summary of: The long tail : why the future of business is selling less of more / Chris Anderson
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