The handbook of persuasion and social marketing
""This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques re engineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall.""--Publisher's description
3 volumes : illustrations ; 24 cm
9781440804045, 1440804044
878813037
Volume 1. Historical and social foundations
Volume 2. Conceptual, theoretical, and strategic dimensions
Volume 3. Applications and uses