Front cover image for Marketing to women : how to understand, reach, and increase your share of the world's largest market segment

Marketing to women : how to understand, reach, and increase your share of the world's largest market segment

The numbers don't lie. In today's extraordinarily competitive environment, marketing to women is unequivocally the fastest track to sales growth, share dominance, and profit improvement. Women make 85 percent of all buying decisions, the majority of corporate purchasing agents and managers are women, and women entrepreneurs account for 70 percent of new business start-ups. This book presents a compelling business case why marketing professionals should allocate real dollars and undivded attention to the largest untapped market in the world- women. -- Publisher description
eBook, English, ©2003
Dearborn Trade Pub., [Chicago, Ill.], ©2003
1 online resource (xxviii, 260 pages) : illustrations
9780585441634, 9780793159635, 0585441634, 0793159636
52034004
The power of the purse
The differences that make a difference
The gender trends marketing model
The star gender culture
The circle and the compass
The spiral path
On your mark
Get set
Go! Communications that connect
Face-to-face
Notes to the CEO