Front cover image for New media campaigns and the managed citizen

New media campaigns and the managed citizen

"The political campaign is one of the most important organizations in a democracy, and whether issue- or candidate-specific, it is one of the least understood organizations in contemporary political life. This book is a critical assessment of the role that information technologies have come to play in contemporary campaigns. With evidence from ethnographic immersion, survey data, and social network analysis, Philip Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004"--Jacket
Print Book, English, 2006
Cambridge University Press, Cambridge, 2006
xxii, 264 pages ; 24 cm.
9780521847490, 9780521612272, 0521847494, 0521612276
58721147
Prologue: The flows of information in competitive politics
Introduction: The hypermedia campaign
Political communication and information technology
Producing the hypermedia political campaign
Learning politics from the hypermedia campaign
Organizational communication in the hypermedia campaign
Managed citizenship and information technology
Appendix: Method notes on studying information technology and political communication