Testing business ideas
David J. Bland (Author), Alexander Osterwalder (Author)
"There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. The book has three parts. The first explains how Lean Experiments dramatically reduce risk and increase the likelihoodof success for any new business idea. The second part introduces Assumptions Mapping and an experiment library. The third part defines a series of ceremonies and team configurations to make experimentation a continuous, repeatable process. The book concludes with a challenge to founders and executives on how to encourage an experimentation mindset within their organizations"-- Provided by publisher
Print Book, English, 2020
John Wiley & Sons, Inc., Hoboken, New Jersey, 2020
xiii, 348 pages : illustrations (chiefly color) ; 19 x 25 cm.
9781119551447, 1119551447
1325367426
1 Design Design the Team p. 3 Shape the Idea p. 15 2 Test Hypothesize p. 27 Experiment p. 41 Learn p. 49 Decide p. 59 Manage p. 65 3 Experiments Select an Experiment p. 91 Discovery p. 101 Validation p. 231 4 Mindset Avoid Experiment Pitfalls p. 313 Lead through Experimentation p. 317 Organize for Experiments p. 323 Afterword p. 329
"You're holding a field guide for rapid experimentation. Use the 44 experiments inside to find your path to scale. Systematically win big with small bets by ...."
"strategyzer.com/test."
"Strategyzer series. This book integrates with Business model generation & Value proposition design"--Cover
Includes index