{totalEditions, plural,
 =0 {# editions }
 one {# edition }
 other {# editions }
 }
 {totalHoldingCount, plural,
 =0 {in # libraries}
 one {in # library}
 other {in # libraries}
 }

This edition in {totalHoldingCount} libraries

{libraryName} added to favorite libraries

{libraryName} removed from favorite libraries

Better World Books

Bookshop.org

RightFind

AbeBooks

VitalSource

Amazon

Select this title to view the detailed record for {title}

Added: {formattedDate}

New at the library

Fiction

Showing {0}-{1} of {total} items

Nonfiction

View access options

Access from your libraries

Borrow from {library}

{formattedDistance} away

Borrow

Borrow from {institution} near {location}

Access Online

Request this item via:

Get it from {institution}

Borrow from your library

Borrow from {institution}

Unable to find any access options. Search the library catalog.

Look what I found on WorldCat.org

Cite list {title}

Cite

Cite {itemTitle}

Share {itemTitle}

Check out this item I found on https://search.worldcat.org

Add {itemTitle} to a list

Share

Add to list

Share list {title}

Item shared from WorldCat.org

Edition

Publisher

View all Formats and Editions for {title}

Dissertation

View all formats and editions

Unable to find libraries on WorldCat with this item.

Access

Yes, show me

Generating recommendations...

We have made recommendations based on your search.

Recommendations provided by a third-party AI service. Only title and author data is shared.

Looks like we hit a snag. Please try again later.

Let us know how we did

beta

We can make recommendations based on this item.

Recommendations for you

Explore similar titles

Uh oh! :(

Sign in

Please sign in to generate recommendations.

ISSN

Cast

Language Notes

Notes

Genre

ISBN

Subjects

Medium of Performance

Event Notes

Reproduction Notes

Show less information

Series

Publication

Credits

Show more information

Performers

Additional Physical Form Entry

Click this link to view the DOI record {x}

Physical Description

OCLC Number / Unique Identifier

Target Audience

Numeric Designation of Musical Work

More Information

Cartographic Mathematical Data

We tailor your experience based on the order of your favorite libraries.

Drag or select a library from below to update the order

use the arrow up and down keys to change the order

{0}, order {1} in the list of {2} libraries

Unable to save libraries order. Please try again

To save changes to the library order, press Done

WorldCat.org

Introduction 1 Book 1: Start-Up Essentials 5 Chapter 1: Starting from Scratch 7 Chapter 2: Turning Ideas into a Viable Internet Business 17 Chapter 3: Getting Real: Creating a Usable Business Plan 31 Chapter 4: Funding Your Online Business 39 Chapter 5: Creating Policies to Protect Your Website and Customers 57 Chapter 6: Setting Up Shop: What You Need for Online Efficiency 67 Book 2: Legal and Accounting 83 Chapter 1: Minding the Law 85 Chapter 2: Choosing the Right Foundation: From Partnerships to Corporations 95 Chapter 3: The Trademark-and-Copyright Two-Step 105 Chapter 4: Accounting for Taxes (and Then Some) 113 Book 3: Website Functionality and Aesthetics 135 Chapter 1: What’s in a (Domain) Name? 137 Chapter 2: Designing for User Experience 151 Chapter 3: Building a Site Without Spending a Fortune 169 Chapter 4: Serving Up Your Site 189 Chapter 5: Developing Content That Satisfies Visitors and Search Engines 199 Chapter 6: Going Beyond Beta and Launching Your Site 213 Book 4: Online and Operating 223 Chapter 1: Determining Your Revenue Model 225 Chapter 2: Making Money with Affiliate Programs 245 Chapter 3: Turning Information into Profit: From E-Books to Webinars 257 Chapter 4: Paying with the Right Payment Options 269 Chapter 5: Putting the (Shopping) Cart before the Horse 281 Chapter 6: Taking Inventory 295 Chapter 7: Fulfilling Expectations and Orders 305 Book 5: Managing Security Risks 325 Chapter 1: Understanding Security and Your Risks 327 Chapter 2: Developing a Plan: Security and Business Continuity 337 Chapter 3: Spotting and Thwarting Hackers and Net-Thieves 351 Chapter 4: Locking Down Your Site and Your Business 369 Book 6: Online Marketing Basics 377 Chapter 1: Jump-Starting Traffic and Driving Sales 379 Chapter 2: Your Own Public Relations for the Web 397 Chapter 3: Web Marketing at Work 411 Chapter 4: Converting Browsers to Buyers 435 Chapter 5: Analyzing and Monitoring Your Customers 451 Chapter 6: Mastering Search Engines, Optimization, and Rankings 473 Book 7: Retail to E-Tail 493 Chapter 1: Expanding Online to Keep and Grow Customers 495 Chapter 2: Managing the Differences between In-Store and Online Commerce 513 Chapter 3: Window Dressing for the Online Display 525 Chapter 4: Revving Up with Mobile Marketing, Social Media, and More 535 Chapter 5: Troubleshooting the Transition to Online Retail 553 Book 8: E-Commerce Fundamentals 565 Chapter 1: Starting Up with E-Commerce Functionality 567 Chapter 2: Mastering the Amazon 577 Chapter 3: Web-ify Your Store with Shopify 589 Chapter 4: Making eBay THE Way 607 Chapter 5: Posting Pictures for Profit 625 Book 9: E-Business for Nonprofits 645 Chapter 1: Raining Donations: Fundamentals for Online Giving 647 Chapter 2: Adding Online Moneymakers to an Existing Site 657 Chapter 3: Growing an Active Donor Base: Your Virtual Community 673 Chapter 4: Identifying Online Marketing Strategies That Fit the Cause 683 Chapter 5: Legal Considerations for Nonprofit Organizations 693 Book 10: E-Commerce Trends and Market Opportunities 701 Chapter 1: Discovering Niche Markets 703 Chapter 2: Building Business via Social Commerce 709 Chapter 3: Evaluating the SaaS Model: Selling Software and Apps 729 Chapter 4: Generating Opportunities through the Generations: Millennials, Boomers, and Beyond 741 Book 11: E-Commerce Advanced 759 Chapter 1: Mapping the Digital Buyer’s Journey 761 Chapter 2: Getting Personal with Content Marketing 771 Chapter 3: Listening to the Voice of the Customer 789 Chapter 4: Overhauling an Aging Online Business 805 Chapter 5: Expanding Products to Increase Stagnant Sales 819 Chapter 6: Transitioning a Small Site into Big Business 829 Index 845

1 online resource (xxiv, 877 pages) : illustrations

"11 books in 1! Startup essentials; Legal and accounting; Web site functionality and aesthetics; Online and operating; Managing security risks; Online marketing basics; Retail to e-tail; E-commerce fundamentals; E-business for the nonprofit; E-commerce trends and market opportunities; E-commerce advanced."--Cover

Starting an online business all-in-one for dummies