The persona lifecycle : keeping people in mind throughout product design
"The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing"--Resource description page
eBook, English, ©2006
Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier, Amsterdam, Boston, ©2006
dissertations
1 online resource (xvii, 724 pages) : illustrations (chiefly color)
9780080455730, 0080455735
75194149
The next frontier for user-centered design : making user representations more usable
The persona lifecycle : a framework for the persona approach
Phase 1: Family planning (planning a persona effort)
Phase 2: Conception & gestation (creating personas)
Phase 3: Birth & maturation (launching and communicating personas)
Phase 4: Adulthood (using personas)
Phase 5: Lifetime achievement and retirement (ROI and reuse of personas)
Contributed chapters: Users, roles and personas / by Larry Constantine
Storytelling and narrative / by Whitney Quesenbery
Reality and design maps / by Tamara Adlin & Holly Jamesen
Marketing versus design personas / by Bob Barlow-Busch
Why personas work : the psychological evidence / by Jonathan Grudin
Appendix A: G4K organizational archetype and sample persona
Appendix B: Example personas from real projects
Appendix C: Sample image release form
www.engineeringvillage2.org <b>Engineering village 2</b>
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