Culture and consumption II : markets, meaning, and brand management
A follow-up to the author's first book by the same title, this text trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment
Print Book, English, ©2005
Indiana University Press, Bloomington, ©2005
History
x, 226 pages : illustrations ; 23 cm
9780253345660, 9780253217615, 0253345669, 025321761X
57193251
Living in the material world
On Oprah
The Drew Bledsoe paradox: the mysterious home economics of Homo econmicus
Homeyness: a cultural account of one constellation of consumer goods and meanings
Calling grease
When cars could fly: Raymond Loewy, John Kenneth Galbraith, and 1954 Buick
Marilyn Monroe, inventor of blondness
Who is the celebrity endorser? cultural foundation of the endorsement process
The strange power of Uncle Meyer's wallet
Culture and culture at the Royal Ontario Museum
Taking Madison avenue by storm
Advertising : meaning versus information
Sarah Zupko, meet Mrs. Woolworth
Meaning-management : an anthropological approach to the creation of value