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WorldCat.org

1. Introduction   Media, Culture, Society   Starting Points: Shaping, Mirroring and Re-Presenting   The Communication Process   Transmitters, Receivers and Noise   ′Who Says What...?′ and Other Questions   Linear and One-Dimensional   Elements of Media in Sociocultural Context   Media, Power and Control   Media, Identity and Culture   Making ConnectionsPART ONE: ELEMENTS OF MEDIA2. Media Technologies   Introduction   Contrasting Medium Theories   McLuhan: The Medium Is the Message   Kill Your Television   Technological Determinism   Hot, Cool or Both?   Generalization and Reification   Technologies and Social Contexts   Capacities and Constraints   Into the Digital Age   Convergence   Interactivity   Mobility   The Internet: A Cure for Social Ills?   Conclusion: Technologies in Context3. Media Industry   Introduction   Media Organizations   Commercial Ownership   Concentration of Ownership = Concentration of Ideas?   The Bottom Line: Sources of Revenue   Advertising Revenue   Direct Audience Payments   Payments between Media Companies   Maximizing Audiences   The Role of Sponsors   Governments and Regulation   Access Restrictions   Ownership Restrictions   Content Regulation   Deregulation   Supporting the Industry: Copyright   Conclusion: Economic Determinism?4. Media Content   Introduction   Media Texts as Arrangements of Signs   Signs as Arbitrary?   Levels of Meaning   Signs as Relational   Uncovering Mythology   Limitations of Semiology   Narrative, Genre and Discourse Analysis   Narrative Analysis   Genre Analysis   Discourse Analysis   From Quality to Quantity: Content Analysis   ′Systematic, Objective and Quantitative′   Categories and Coding   Population and Sample   Case Study: Gerbner and Television Violence   Limitations of Content Analysis   Conclusion: Putting Texts into Context5. Media Users   Introduction   U S Empirical Traditions of Audience Research   Effects Research   Limited Effects and Two-Step Flow   Uses and Gratifications   Functionalist and Complacent?   Cultural Studies: Dominant and Oppositional Readings   Encoding, Decoding and Preferred Meanings   Social Context and Differential Readings   Audiences as Cultural Producers   Ethnographies of Audiences, Fans and Users   Conclusion: An Uncritical Celebration?PART TWO: MEDIA, POWER AND CONTROL6. Media as Manipulation?  Marxism and Ideology   Introduction   Marxism and Ideology: Basics   The Culture Industry as Mass Deception   Unsupported Elitism?   Ideological Meanings   Beyond Marx′s Materialism   Case Study: Consumerist Myths   Political Economy and Ideology   Manufacturing Consent   Cultural Imperialism as Globalization of Ideology   Arguments and Criticisms   Political Economic versus Cultural Approaches   Complex Communication Flows and Consumer Resistance   Conclusion: Avoiding Easy Dismissals7. The Construction of News   Introduction   Selection, Gatekeeping and Agenda-Setting   News Values   Case Study: September 11th 2001   Constructing Stories   Differences between News Providers   Medium   Style and Market Position   Political Stance   Similarities: Back to Bias and Ideology?   Class Bias   Institutional Bias   Infotainment and Depoliticization   Conclusion: Bad News?8. Public Service or Personal Entertainment?  Controlling Media Orientation   Introduction   Public Service Broadcasting (PSB)   Reith and the BBC   Differing PSB Arrangements   Developing PSB Principles   Enabling or Imposing?   Censorship: Preventing Harm and Offence   Avoiding Majority (and Minority) Offence   Pornography   Violence   Preventing Harm or Inhibiting Freedom?   Commercial Competition and Consumer Choice   Neo-Liberal Approaches   US Broadcasting: A Free Market Model   A Toaster with Pictures: The Decline of Regulation   Conclusion: A Rosy Commercial Future?9. Decline of the National Public: Commercialization, Fragmentation and Globalization    Introduction   Media and the Public Sphere   Habermas′ Public Sphere   Media and Public Engagement   Nation as ′Imagined Community′   Decline of the Public Sphere   From Facilitators to Shapers   Commercially Driven Content   Digital Dilution of the Nation   Fragmentation		   Globalization   The Internet: Interactive but Fragmented   Conclusion: National Public - Good Riddance?PART THREE: MEDIA, IDENTITY AND CULTURE10. Media, Ethnicity and Diaspora   Introduction   Racism and Exclusion   Representation   Under-Representation   Stereotypical Representations   The Reproduction of Subordination   Promoting ′Positive′ Images   Reversing Stereotypes of Passivity   Successful, Well Adjusted, Integrated   The Burden of Representation   New Ethnicities and Diaspora   New Ethnicities   Diaspora   Representing Diaspora   Audience Segregation   Newspapers, Video and Global Bollywood   Digital Specialization   Online Diaspora   Conclusion: Empowerment or Ghettoization?11. Media, Gender and Sexuality   Introduction   Constructions of Femininity   Female Marginalization   The Male Gaze   Patriarchal Romance and Domesticity   Post-Feminist Independence?   The Enduring Gaze   Elitist Critics?   Empowering Possibilities   Reading the Romance   Subversive Pleasures?   From Consumers to Producers   Remaining Critical   Media and Masculinities   Masculinity or Masculinities?   Lads′ Mags and Contradictory Representations   Beyond Heterosexuality   Conclusion: A Balanced Approach12. Media Communities: Subcultures, Fans and Identity Groups   Introduction   Media versus Community   Homogenization and Atomization   Resisting Mass Culture (and Media): Youth Subcultures   Moral Panic and Mass Media Stigmatization   Targeting Community   Local Media   Niche Magazines and Consumer Groupings   Niche Digital Media   DIY Media and Internet Communication   Fanzines   Online Micro-Communication   Virtual Community   Communities or Individuals?   Conclusion: All about Definitions13. Saturation, Fluidity and Loss of Meaning   Introduction   Saturation as Loss of Meaning   Consumerism: Expansion and Speed-up   Information Overload   Media = Reality   From Truth, to Ideology, to Simulacra   Celebrity Culture as Hyperreal   Identity: Fragmentation and Fluidity   Recycling and Pastiche   The Internet as Virtual Playground   Simulated Identity?   Internet as Extension of Everyday Life   Case Study: Social Networking Sites   Conclusion: Saturated but Real?Glossary

1 online resource (x, 320 pages) : illustrations

A popular, student-friendly introduction to the interdisciplinary fields of media, culture and society. A cutting edge book aimed at large, introductory undergradute courses in media, communication, cultural studies, and sociology departments.

Media, culture and society : an introduction