The effortless experience : conquering the new battleground for customer loyalty
Matthew Dixon, Nick Toman, Rick Delisi, Penguin (Publisher)
Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.
Print Book, English, 2013
Portfolio Penguin, London [i pozostałe], 2013
XI, [3], 237 stron : ilustracje ; 24 cm.
9780241003305, 024100330X
1027033843