Belief systems, religion, and behavioral economics : marketing in multicultural environments
Elizabeth A. Minton (Author), Lynn R. Kahle (Author)
Provides one of the first comprehensive investigations into the relation between religion and behavioural economics. The book offers a clear understanding of religious groups and how religion influences consumer decision making.
Print Book, English, 2014
First edition View all formats and editions
Business Expert Press, New York, New York (222 East 46th Street, New York, NY 10017), 2014
xiii, 143 pages ; 23 cm.
9781606497043, 1606497049
869462930
Preface
1. Behavioral economics and belief systems
2. Demystifying belief systems
3. Belief systems of the western world & interpretations for behavioral economics
4. Belief systems of the eastern world & interpretations for behavioral economics
5. The disconnect between belief systems and behavioral economics
6. Comparing belief systems: influences on behavioral economics
7. Comparing belief systems: influences on consumers
8. Managerial implications for businesses
9. Cases
10. Conclusion
Appendix
Notes
References
Index