The future of music : manifesto for the digital music revolution
From the Music Research Institute at Berklee College of Music comes a manifesto for the ongoing music revolution. Today the record companies may be hurting, but the music making business is booming, using non-traditional digital methods and distribution models. This book explains why we got where we are and where we are heading. Kusek and Leonhard foresee the disappearance of CDs and record stores as we know them in the next decade. For the iPod, downloading market, this book will explain new ways of discovering music, new ways of acquiring it and how technology trends will make music "flow like water", benefiting the people who love music and make music
Nonfiction
xi, 193 pages ; 21 cm
9780876390597, 0876390599
56956033
Music like water : the future of music is mobile, diverse, and ubiquitous
A digital music primer
Music today
The ubiquity of water
Utilities
Music : a product or service?
Wild card : the universal mobile device (UMD)
2. Our top-10 truths of the music business
3. Futurizing some popular music industry myths
4. The future of music marketing and promotion
Traditional radio : the death of the DJ
Internet radio and podcasting : the infinite array of choices
Satellite radio : the return of the DJ
Music television : what a lovely ride it was
Sponsorship : the lure of cool
Direct marketing : knowing your customers
Video games : targeting players with new music
Cell phones and wireless : direct marketing on steroids
Marketing lessons from the porn business
5. The future of music distribution and acquisition
The demise of the CD
The end of the replacement cycle
The changing face of music retail
The future of music retailing
What not to do : the criminalization of file-sharing
6. The digital kids and the changing marketplace
The 'net generation'
File-sharing
Too much money
Mixed messages : have your cake and eat it?
Oldies but goldies
Music companies must embrace the digital future
7. A new music economy
Long time gone : a perfectly broken system
Pennies from heaven
Independent labels
Live performance and touring merchandising
Mixtapes, MP3 Blogs, and file-sharing
CD pricing
Singles pricing
Compensation
Music like water : why can't file-sharing be a winner for everybody?
New operating mantras
New licensing approaches
A digital utility license for media companies
A new type of music company
8. How technology will rewire the music business
Historical perspectives
Technology in the hands of artists
The ravages of free
The digital chastity belt
Honey vs. the stick
Music recommendation music recognition
Digital A & R empowerment
Upgradeable music : try-and-buy models
Integrated music experiences
9. Mega trends that will impact the future of music
The accelerating pace and scope of diversity
The changing paradigms of work and leisure
The unobtrusive expansion of technology
The overload of information and media
The surveillance society and concerns of privacy
Heart over brain
10. Onto the future
Includes index