Twitter marketing : an hour a day
"Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform"--Resource description page
1 online resource (xxiii, 478 pages) : illustrations, maps
9780470562260, 9780470609378, 9780470609392, 9780470609385, 0470562269, 0470609370, 0470609397, 0470609389
608494758
Understanding Twitter
Who's using Twitter for what?
Twitter, the multipurpose platform
Week 1: get on Twitter
Week 2: find and attract followers
Week 3: use Twitter search and other tools to improve your experience
Week 4: track and monitor what Twitter generates for you
Week 5: develop a successful Twitter strategy
Week 6: establish goals and get corporate buy-in
Week 7: get your brand started on Twitter
Week 8: monitor, measure, and valuate
Week 9: institutionalize maintenance
Week 10: prepare for crisis management
Week 11: develop a direct response promotion for Twitter
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