Sounds good on paper : how to bring business language to life
Figures of speech are pure gold for business writers. They make our words more powerful, persuasive and poetic, and help us get our message across in a way that's immediate and memorable. This book explains 50 of our finest figures and enables people to express themselves with style and impact
xvii, 171 pages ; 20 cm
9781408122310, 1408122316
467739300
Ch. 1. Making the mundane marvellous : figures that describe, compare and contrast
ch. 2. Drawing attention to yourself : figures that exaggerate, emphasise and illuminate
ch. 3. Saying it another way : figures that swap, shift or flip
ch. 4. Turning heads : figures that make the ordinary extraordinary
ch. 5. Tickling your reader's fancy : figures of fun
ch. 6. Sounding smart : figures that entertain your ears
ch. 7. Words that can wound : figures to provoke, mock or confuse
ch. 8. Bringing it all together : how rhetoric can rock the business writer's world