Front cover image for Uplift : the bra in America

Uplift : the bra in America

"Over the years the bra has been stereotyped as an object of seduction, glamour, and even oppression. In Uplift: The Bra in America, Jane Farrell-Beck and Colleen Gau use this item of clothing to gauge the social history of women in the United States and to understand the business history of fashion. Viewing fashion as a means to entertainment, self-creation, and everyday art, the authors illuminate the effect the brassiere has had on women's lives - their style, health, and economic opportunity."--Jacket
Print Book, English, ©2002
University of Pennsylvania Press, Philadelphia, ©2002
History
xv, 243 pages : illustrations ; 25 cm
9780812236439, 9780812218350, 0812236432, 0812218353
47018438
The birth of the brassiere
Brassieres win a niche in fashion
Breasts lost and found
Brassieres rise, stocks fall
Dutiful brassieres
Boom and busts
Ban the bra?
Wondering about bras