White Space is Not Your Enemy: A Beginner's Guide to Communicating Visually through Graphic, Web and Multimedia Design

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Taylor & Francis, May 2, 2013 - Computers - 296 pages

Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.

This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include:
* The basics of effective design that communicates its intended message
* Pre-design planning
* 13 Layout Sins to avoid
* Basic typography
* Working with color
* Storyboarding for video, Web, and presentions
* Information graphics
* Mini Art School--all the basics in one chapter
* Outputting your work

 

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Contents

acknowledgments
chapter 14
chapter 2
chapter 3
final thoughts
trapped negative space
chapter 5
chapter 6
chapter 9
try this
chapter 11
for research brainstorming
chapter 12
chapter 13
starring on the small screen
chapter 15

when do i needone? grid vocabulary creating usinga grid
chapter 7
chapter 8
chapter 16
now that you know enough to be dangerous thanks
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